Objectives

• Provide financial support to eligible families, individuals and charitable organisations that address community health and welfare needs.

• Promote the rights of every person to participate in philanthropy and to enjoy the satisfaction of joining a collective force for community betterment.

• Stimulate community conscience and awareness of families and individuals facing hardship.

• Provide a vehicle through which the generosity of donors can be collectively directed by a permanent foundation benefiting the families and individuals in the Geelong area, or at the donor's request, elsewhere in Australia.

• Provide a vehicle for Geelong businesses to give back to the community and Geelong families/individuals as a whole.

• Operate with transparency and efficiency as steward of funds raised.